marketing

Most companies DO NOT KNOW how to TELL THEIR STORIES!

Top problem in employer branding today: most companies DO NOT KNOW how to TELL THEIR STORIES!

We do a lot of work in supply chain and logistics. The above applies too well. Apart from maybe 2-3 companies, I challenge anyone to find good examples of good story telling.

And that sucks!

Because potential employees want that! Need that! Especially young people nowadays.

They don’t join companies anymore. They join stories. That connect to their values.

So if your company is not doing it. You are missing out. If your CEO is not doing it, your company is missing out. For he or she is the face of the company.

And I do believe most companies actually have a story.

In supply chain, it can be around helping international trade. Helping people get stuff from all over the world, etc
Whatever is the unique one that matches also the company values.

There is hope – more and more from ecommerce front. (Charles Brewer giving you full credit!)

But we should make this point lounder!

COMMENT and SHARE below if you saw any great company story telling recently! | #hardtruth #realitycheck

HR should act like MARKETEERS!

HR should act like MARKETEERS!

In today’s world where we get so much of our information online, from social media and channels, it is crucial for companies to have a strong online employer brand.
And HR needs to act like MK!!

Candidates look at your LinkedIn page. At your Glassdoor reviews. At your Youtube. etc

What is shocking – quite a few HR departments don’t understand this!
Won’t name anybody, but big organisations don’t get this. Mind boggling!

That being said, there are a few HR professionals that do get it. That do broadcast their companies and make sure the values are out there. And attract talent. And of course, those companies shine!

Curious to ask have you seen any good hiring campaign?
Which company and what did they do?
Let’s share some good case studies!