In Asia (and anywhere else in the world), it is ALL about RELATIONSHIPS.
The whole Chinese world revolves around “Guanxi”, personal connection. And yet, incredible (and frustrating!) how few sales people understand this!
A lot of my clients are bombarded by sales pitches online and offline. On Linkedin there are so many people spamming their products and services around.
But the fundamental issue is that they go for volume. Not quality.
They go mass. Not depth.
Instead of trying to find some sort of personal connection. Something in common with the person to start the conversation.
They go directly for the “KILL”:
“This is my product … bla bla bla… would you want to meet?”[...]