HR should act like MARKETEERS!
In today’s world where we get so much of our information online, from social media and channels, it is crucial for companies to have a strong online employer brand.
And HR needs to act like MK!!
Candidates look at your LinkedIn page. At your Glassdoor reviews. At your Youtube. etc
What is shocking – quite a few HR departments don’t understand this!
Won’t name anybody, but big organisations don’t get this. Mind boggling!
That being said, there are a few HR professionals that do get it. That do broadcast their companies and make sure the values are out there. And attract talent. And of course, those companies shine!
Curious to ask have you seen any good hiring campaign?
Which company and what did they do?
Let’s share some good case studies!