#02: Leadership in Logistics with Charles Brewer CEO DHL e-commerce

This is episode #02 and this time we have as guest Charles Brewer. He is the global CEO of DHL e-commerce with 33 years of experience in Logistics across the globe. He has been Chief Executive Officer of DHL eCommerce at Deutsche Post AG since June 2016. He served as Executive Vice President of Sales and of DHL Worldwide Express and served as its Member of the Management Board, US since March 2006.

  • He served as Executive Vice President of U.S. Air Products and Services at DHL Express (USA)since March 2006.
  • He started his career with DHL in the UK in 1984 and held various management positions at DHL’s Express division in the Asia Pacific region, in the U.S. and latterly as Chief Executive Officer, DHL Express for Sub-Saharan Africa, before joining the pan-African Mara Group in 2015.

Stay tuned as we cover:

  • most important trends in logistics – the evolution of e-commerce
  • challenges in South East Asia Logistics and how to transform them into opportunities
  • how to attract and keep top talent in a great corporate culture
  • his success habits and most important lessons learned in his career
  • how to become the CEO of DHL e-commerce

The interview is split into 3 parts – so if you want to skip directly to the point  of interest please go ahead:

  • [01:00] Part 1: Opportunities and Challenges in e-commerce
  • [36:40] Part 2: How to attract and keep the best talent
  • [56:30] Part 3: Becoming a leader – success habits and attitude

Without further adue here is my talk with Charles:

Episode #02: Leadership in Logistics with Charles Brewer CEO DHL e-commerce

 

Show notes:

[01:00] Part 1: Opportunities and Challenges in e-commerce

[36:40] Part 2: How to attract and keep the best talent

[56:30] Part 3: Becoming a leader – success habits and attitude

 

  • [03:48] – How do you see DHL e-commerce in the next five years? And also if you want to give more specifics into Southeast Asia particularly.
  • [10:54] – How do you see e-commerce and retail in the future? Will they compete? Co-exist? Will you be seeing synergies?
  • [15:19] – Do you see the growth of e-commerce as a threat to the traditional freight industry? Does it mean that more orders coming from e-commerce mean less freight move by traditional sea freight – air freight?
  • [19:35] – What are some of the e-commerce trends other than e-commerce delivery lead times, move it closer to get it now solutions? What are the big trends do you see coming up for the e-commerce specifically?
  • [24:17] – In your view, what does IoT deliver in practical terms for the e-commerce of DHL? Are we ahead or behind the development curve?
  • [27:15] – How can you actually make money in e-commerce? Can you actually, on the long term, make this as a successful and profitable?
  • [36:35)] – Logistics is not sexy. It’s not IT, it’s not technology. Historically, it’s not perceived as a sexy place. Now my question is two-folds. First, challenge me on that part – why you think it’s sexy. Secondly, how can we trick the brightest minds – the guys that finish in the top schools into the industry?
  • [51:00] – How could we better train our staff to be outside-of-the-box thinkers rather than just be a piece in the mechanism wheeling in the chain.
  • [52: 45] – What do you see as talent gaps in the industry of e-commerce right now? What skills is the industry lacking badly at the moment in the e-commerce?
  • [56:12] – How to become the CEO of DHL E-Commerce in a few years, what kind of advice would you share?
  • [57:58] – What do the first two hours of your day look like. Before you get to work, do you follow early morning routine?
  • [60:13] – What is the book that you give most to people?
  • [65:15] – What is something that you believe in that other people think it’s insane?
  • [67:50] – How does social media help you? How does it help your brand? How does it help DHL E-Commerce brand?
  • [74:24] – What has been the biggest letdown in your career so far?
  • [80:19] – If you could go back and give your 21 year old self 21-year-oldpiece of advice, what would you say?

Transcript:

Download do transcript of our discussion here –Download

Or read it here in full.